Action in TVC’s involves more than just shooting a 20 to 30 seconds movie and there are critically important issues that normally do not arise in feature films. Action in a TVC’s is a difficult task due to the time limitation of what we can showcase, usually the impact needs to be made in 20 to 30 seconds of the sequence which makes all the difference.  Thus, gives us less time to prepare and in some cases needs to be delivered in 2 to 3 hours of understanding the requirements.

Showcasing the Brand through these action sequences actually helps in selling the products thus very critical to make it perfect to the eye for the viewers. TVC’s today has to achieve the right balance of consistency versus speed and both being relevant and cleverly placed through the action sequences, but when a campaign nails this by inverting damaging historic stereotypes, it becomes a truly worthy watch by the viewers.

The equipment’s and other requirements are detailed out and then planned thoroughly to ensure the impact of the action in few seconds and we need to ensure that the action doesn’t get lost when the viewer is watching the commercial and understands the short visual.